Joining With the Visceral Response
Beyond a Reasonable Doubt: Be Sure the Strategies You Employ Don’t Hurt Your Case
The Power of One
The Rule of Seven
Lost in the Middle: Using Primacy and Recency to Emphasize Key Trial Points
Oprah and Me: Understanding Public Opinion in High Profile Cases
Are You Asking Your Witnesses The Right Questions?
The Trouble with Punitive Damages
To Address or Not to Address Damages: The Dilemma for Defense Attorneys
So, What do Jurors Really Think?