MMG Jury Consulting

Jury Trials Outside In is a practical, educational, and enjoyable collection of trial stories, knowledge, and advice from nationally renowned jury consultant, Melissa M. Gomez, Ph.D.

The book goes beyond the topic of jury psychology. Instead, it speaks to the psychology of all of the people involved in a case and how that psychology impacts the manner in which we make decisions and communicate at trial. Specifically, Dr. Gomez examines key aspects of the psychology of jurors, attorneys, judges, and witnesses, and analyzes how each person influences the manner in which a case is presented to and received by jurors. Dr. Gomez takes real-life stories from the road and ties them to theory and research from disciplines like psychology, advertising, marketing, politics, homeland security, and sociology. The goal is to understand human nature as it applies across multiple contexts so that we can learn a practical lesson as it applies to the courtroom.

Dr. Gomez helps attorneys take a step back to address the big picture of a case, to step outside of their own viewpoint, and to turn their perspective of their case outside in. She has made this guide a conduit that connects psychological principles applicable to civil and criminal cases, to plaintiffs and defendants, to medical malpractice, product liability, intellectual property, contract, aviation, trucking and all other cases that involve human beings.

Jury Trials Outside In serves as an entertaining and helpful companion to both the novice and the experienced litigator as well as anyone who is intrigued by the psychology behind the jury trial.